YBM Accountants & Advisers

A fresh identity for a firm built on tradition.

With a history stretching back to the 1930s, YBM is a well-established accounting, business advisory and financial planning firm with deep roots in the Central West. The challenge was to create an identity that respected that history and credibility, while better reflecting the progressive, people-focused business YBM is today.

The refreshed brand pairs a strong, contemporary wordmark with a distinctive geometric icon and a confident palette of deep blue, gold, pink and soft blue. The graphic elements can be repeated, cropped and reconfigured to create a flexible visual language that brings energy and personality to an industry often associated with more conservative design.

The result is professional without feeling corporate, a recognisable and versatile identity that balances YBM’s tradition and experience with a much more modern outlook.